Daytona, top brand of the “Made in Italy” label reaches China, Signorini&Coco brings the luxury brand to Shanghai
It is not Signorini&Coco’s first time in Shanghai. In fact, already in 2012 it had brought a very successful selection of art furniture which affirmed the international appeal of the company, which has distinguished and consolidated itself as an excellence in the sector of classic furniture, thanks to attention paid to production and tailored craftsmanship – the flagship of Tuscan manufacturing.
From 22 to 24 November, Daytona shall be the brand protagonist of the Signorini&Coco Group at the Shanghai Exhibition Center at the Salone del Mobile.Milano Shanghai 2018, a long-awaited and carefully prepared event given the frenetic boom of 42% of Italian furniture exports for a value of 519 million dollars (data of 2017).
“We have closely monitored the development of the Chinese market since 2012 with great interest; its influences, combined with the various ideas on which we focused a careful stylistic research, have contributed to the creation of a new collection which will be presented at the Salone di Milano 2019,” Enrico Coco, President of the Signorini&Coco Group said. “We have great expectations for this fair,” he continued, “and are set for an attentive observation and appraisal also in view of the upcoming opening of our sales points in Shenzhen, Nanking and Hangzhou.”