Daytona looks North, the year of furniture begins in Cologne with the new 2020 trends


Business + emotion was the winning combination of this year for imm cologne which marks the first moment of the year in which inspirations and trends are measured by the commercial thermometer in the sector.


The 128,000 visitors were the first indicators of a market that resumed the race, defining a pursuit of taste in the name of the exclusive simplicity of the precious-essential items in the international interior design scenario.

With its per capita expenditure for top furnishing in the world, the German furniture market was the setting for the traditional international operators, and confirmed, in fact, a promising stability with growth though moderate, characterized by high quality levels, a fundamental element that marks an important countertrend at European level.


In a context of great transformation, the sector’s efforts have paid off; In fact, Italy has gained third place in the production of furnishings in the world, after China and the USA, confirming itself as a reference for the contemporary living style.


Daytona is part of this success, attesting with its presence a path of development in the traditional trendsetter countries of contemporary living in Northern Europe.


See the imm cologne photogallery




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